The Power of Email List Segmentation

Sending the same email to every subscriber is a recipe for low engagement. Email list segmentation is the practice of dividing your email list into smaller, more targeted groups based on specific criteria. This allows you to send more relevant and personalized content.

Common Ways to Segment Your List

• Demographics: Age, location, gender.
• Purchase History: Past purchases, average order value.
• Engagement Level: How often they open or click your emails.
• Website Behavior: Pages visited, content downloaded.

"Segmentation turns your monologue into a dialogue. You're no longer shouting at a crowd; you're speaking to individuals."

Start with a simple segment. For example, you could create a segment of your most engaged subscribers and send them exclusive content. Or, segment by location to send information about local events. The more relevant your emails, the more your audience will pay attention.