Writing Subject Lines That Get Opened

Your subject line has one job: to get your email opened. In a crowded inbox, it's your first and only chance to make an impression. The best subject lines are clear, concise, and compelling.

Tips for Better Subject Lines

• Keep it Short: Aim for under 50 characters to ensure it's visible on mobile.
• Create Curiosity: Ask a question or hint at a benefit without giving everything away.
• Use Personalization: Including a subscriber's name can increase open rates.
• A/B Test: Always be testing different subject lines to see what resonates with your audience.

"The best subject lines promise a solution, spark curiosity, or make an irresistible offer."

Avoid clickbait and be honest. Your subject line is a promise, and the content of your email must deliver on it. Master this skill, and you'll see a dramatic improvement in your campaign performance.