A Beginner’s Guide to Email Automation

Email automation is the process of sending emails to your subscribers automatically based on predefined triggers or schedules. It allows you to send the right message to the right person at the right time, without manual effort.

Common Automation Workflows

• Welcome Series: A sequence of emails sent to new subscribers to introduce your brand.
• Abandoned Cart Reminders: Emails sent to customers who added items to their cart but didn't complete the purchase.
• Birthday/Anniversary Emails: Personalized messages to celebrate special occasions with your subscribers.
• Re-engagement Campaigns: A series of emails to win back inactive subscribers.

"Automation empowers you to build relationships at scale. It's like having a personal assistant for every subscriber."

Start simple. A welcome series is the perfect first automation to set up. It builds a strong foundation with new subscribers and sets the stage for future engagement. As you grow, you can build more complex workflows to nurture leads and drive sales.