Brevo vs GetResponse: Who Wins in Value & Features in 2026?
GetResponse has existed for decades and is known for its landing pages, webinars, and all-in-one marketing ecosystem. Brevo, on the other hand, is a modern automation-first platform designed for clean workflows, CRM integration, affordable scaling, and multichannel communication. Both tools are strong — but their strengths are very different. This article breaks down where each platform shines, which one gives better value, and which tool is the smarter choice for businesses in 2026.
Why Comparing Brevo and GetResponse Matters in 2026
GetResponse is an “all-in-one” system with landing pages, marketing funnels, webinars, popups, and paid ads. Brevo focuses on doing email, automation, CRM, SMS, and deliverability exceptionally well.
This comparison matters because businesses must decide:
- Do you want a wide all-in-one platform with many tools?
- Or a deep email + automation platform with CRM power?
- Do you prioritize campaign tools or customer journey automation?
- Do you want complexity or simplicity?
- Do you want scalable pricing or premium pricing?
Understanding this helps you choose the right long-term system.
Brevo vs GetResponse — Full Comparison (2026)
| Category | Brevo | GetResponse |
|---|---|---|
| Ease of Use | Simple, clean, business friendly | Feature heavy, more complex |
| Email Automation | Advanced + CRM-powered | Strong but slightly cluttered |
| CRM | Fully built-in | No full CRM (only basic fields) |
| Landing Pages | Basic | Very strong |
| Webinars | No | Yes, built-in |
| Funnels | Not built in | Yes, strong funnel builder |
| Deliverability | Strong insights + warm-up tools | Good, but less transparent |
| SMS + WhatsApp | Built in | Only add-on |
| Pricing | Transparent & affordable | More expensive overall |
| Best For | Businesses wanting email + automation + CRM | Users wanting landing pages + webinars + funnels |
Email Automation — Brevo Wins in Simplicity + Power
GetResponse automation is strong, but the interface feels heavier due to many non-email features. Brevo automation is streamlined, visually clear, and connected directly to CRM data.
Brevo automation advantages:
- CRM-based triggers
- behavior-driven workflows
- dynamic segmentation
- branching logic
- visual clarity
GetResponse automation strengths:
- very detailed automation maps
- funnel integration
- strong event-driven workflows
For businesses focused on email + customer journeys, Brevo is more intuitive and scalable.
CRM — Brevo Takes a Major Lead
Brevo includes a fully integrated CRM with:
- pipelines
- lifecycle stages
- contact timelines
- tasks & notes
- deal tracking
- CRM-driven automation
GetResponse does not offer this level of CRM structure. It uses tags and fields without full CRM behavior tracking.
For businesses with sales teams or multi-stage pipelines, Brevo is the better option.
Deliverability — Brevo Offers More Transparency
Both platforms deliver well, but Brevo gives more actionable insights like:
- domain warm-up recommendations
- deliverability alerts
- bounce categorization
- step-by-step setup tools
GetResponse offers deliverability but not the same level of clarity.
Value for Money — Brevo Wins Clearly
GetResponse is an all-in-one suite, so pricing reflects that. Brevo is focused on email, CRM, and automation — and delivers exceptional value at lower cost.
If your core priority is:
- email marketing
- automation
- segmentation
- CRM
- SMS or WhatsApp
Brevo offers better pricing in every category.
Email Templates — Both Are Strong
GetResponse offers a huge template library with layouts for funnels, events, and webinars. Brevo offers clean, modern templates focused on conversion and personalization.
Brevo templates tend to be more flexible for dynamic content, while GetResponse focuses on variety.
Use Cases — Which Platform Fits Your Business?
Use Brevo If You Want:
automation + CRM + email + SMS in a clean, scalable system.
Use GetResponse If You Want:
landing pages, sales funnels, and webinars built into your platform.
Brevo Is Best For:
businesses, ecommerce, SaaS, education, agencies, and service providers.
GetResponse Is Best For:
users who want an all-in-one marketing system without external tools.
Pros & Cons of Both Platforms
Brevo Pros
- clean automation builder
- CRM included
- transparent pricing
- strong deliverability
- SMS + WhatsApp included
- great for long-term business growth
GetResponse Pros
- excellent landing page builder
- built-in webinars
- strong funnel tools
- large template variety
Final Verdict
GetResponse is powerful if you want an all-in-one marketing suite with landing pages, funnels, and webinars. Brevo focuses on email marketing, automation, CRM, and multichannel communication — and offers better value for businesses that want clean, strong workflows. In 2026, most businesses benefit more from strong automation + CRM than from built-in webinars or funnels, making Brevo the stronger long-term investment.
Recommendation
Next Steps — Explore More Comparisons
Email Educate offers complete tool breakdowns, automation templates, and Brevo-ready workflows for smarter marketing.