Brevo Email Campaign Templates: A Complete Beginner’s Guide
Email templates are the fastest way to create professional, consistent, and high-converting campaigns without needing design skills. If you’re using Brevo, the template library is one of the most powerful features you have — offering ready-made layouts for newsletters, promotions, announcements, onboarding sequences, and e-commerce flows. This guide explains how beginners can use Brevo’s templates to create polished campaigns that deliver real results.
Why Brevo Email Templates Matter for Beginners
Templates remove guesswork. As a beginner, you don’t need to figure out spacing, color palettes, structure, or mobile responsiveness. Brevo automatically gives you:
- proven layouts that are tested for engagement,
- responsive design for all screen sizes,
- a reliable foundation you can customize safely,
- built-in markers for personalization,
- a workflow that reduces creation time from hours to minutes.
Most importantly, templates keep your brand consistent. Whether you’re sending a newsletter or a promotion, your emails feel unified and professional.
Types of Templates Available in Brevo
Newsletter Templates
Ideal for education, updates, lessons, and recurring value. Clean layout with multiple content blocks.
Promotional Templates
Designed for offers, products, and sales with eye-catching CTAs and bold layout structure.
Transactional Templates
Simple, minimal designs ideal for receipts, confirmations, alerts, and system notifications.
Onboarding Templates
Walk new subscribers through introductions, tutorials, and step-by-step email sequences.
Event Templates
Great for webinars, workshops, launches, and special announcements where timing matters.
E-commerce Templates
Structured blocks for product cards, benefits, reviews, and checkout links.
How to Choose the Right Template Inside Brevo
- Define your campaign goal.
Is it to inform, convert, educate, or re-engage? Your goal determines your layout choice. - Match the template to the campaign type.
Newsletters need multi-block layouts; promotions need bold CTAs. - Consider brand tone.
Minimal, modern, clean, or bold? Choose one that feels aligned with your brand identity. - Ensure the layout supports your content volume.
Do you need one section, multiple sections, or an entire scrolling sequence? - Preview on mobile first.
Most email opens happen on mobile — your chosen layout must look great there.
Customizing Templates the Right Way (Beginners Make These Mistakes)
Editing templates is simple — but customizing them the wrong way kills conversion. Use this checklist:
- Use a maximum of two colors. Overstyling breaks consistency and reduces trust.
- Stick to one main CTA. Multiple competing CTAs confuse the reader.
- Reduce large block spacing. Brevo templates come with lots of spacing — tighten them slightly.
- Keep images lightweight. Heavy graphics reduce load time and performance.
- Use short paragraphs. 2–3 lines max. Readers scan, not read.
- Apply personalization tokens. “Hi {{ contact.FIRSTNAME }}” increases engagement.
- Make headlines specific. Example: “Grow Your Email List by 35% This Month”
- Do not delete responsive structure. The template’s CSS maintains responsiveness — avoid code edits unless necessary.
Real Use Cases for Brevo Templates
Weekly Newsletter
Use a multi-block template with lessons, insights, or stories. Keep tone educational.
Launch Announcement
Use a bold header, benefits section, and CTA. Perfect for offers or product releases.
Promotional Email
Highlight main offer with one CTA, benefits, social proof, and an urgency line.
Onboarding Sequence
Use clean templates with steps, milestones, or a “Get started now” CTA.
Event Reminder
Use countdown-style designs with details and quick links.
Structuring a High-Performing Template
Every strong template follows a predictable structure:
- Header: Logo + clean navigation (optional)
- Hero section: A bold headline with benefit
- Body: Short paragraphs, icons, mini sections
- Social proof: testimonials or stats
- Primary CTA: clear, bold, centered
- Secondary CTA: optional, for soft conversions
- Footer: links, unsubscribe, brand consistency
Brevo’s templates already follow this structure — you simply replace text and tweak spacing.
Automation Templates Inside Brevo
Templates aren’t limited to campaigns — they also support workflows. These include:
- Welcome email templates
- Tutorial-based onboarding templates
- Re-engagement templates
- Event reminder templates
- Abandoned checkout templates
Using templates inside automation saves hours and ensures your messaging stays consistent across the entire customer journey.
Template Optimization: What Beginners Miss
Beginners focus on design — professionals focus on readability and clarity.
- Write skimmable content. The average reader spends 8 seconds per email.
- Use a 2–3 word CTA. Examples: “Start Now”, “See Lesson”, “Claim Offer”.
- Test one element at a time. A/B testing should target one variable.
- Use mobile preview. 65%+ opens happen on mobile.
- Use light code. Avoid custom HTML unless you’re advanced.
Pros & Cons of Using Brevo Templates
Pros
- Fast campaign creation.
- No design skills needed.
- Reliable mobile-friendly layouts.
- Consistent branding across emails.
- Works well with automation workflows.
Cons
- Too much customization may break layout.
- Heavy graphics slow loading.
- Beginners sometimes overwrite structure accidentally.
Final Verdict
Brevo’s email templates are more than just designs — they are performance frameworks tested for readability, conversion, and mobile responsiveness. For beginners, templates eliminate complexity. For professionals, they accelerate workflow and maintain consistency. If used correctly, Brevo templates help you launch campaigns faster and achieve higher CTRs, better engagement, and a stronger brand voice.
Next Steps
Email Educate provides step-by-step guides, template customization suggestions, and beginner-friendly workflows to help you use Brevo more effectively.